BEHIND THE BRAND -

I work with lifestyle and wellness entrepreneurs who are ready to step into their full potential and maximize their brand’s reach with strategy and intention. My perfect people are bold, resolute, creative, and always willing to push boundaries.

With a combination of experience-backed strategy and thoughtful brand visuals, we can instantly elevate your brand aesthetic, establish recognition in your field, and make a lasting, positive impression on the people that your business was created to support.

FAIR’S FAIR - BEFORE WE DEEP DIVE INTO YOUR STORY, HERE’S A LITTLE OF MINE:

Born and raised in the south-east of Australia, I spent my childhood years flipping through glossy spreads and glamorous photoshoots, daydreaming about becoming a magazine editor one day. I’ve had a creative drive that pulled me from day one, so it came as no surprise that I pursued a career in graphic design after finishing school.

With a degree in Communication Design and a few years of design agency experience under my belt, I left the corporate world during the whirlwind that was 2020. I began picking up the occasional freelance gig to make ends meet, and that’s when I fell in love with the world of entrepreneurship. For the first time, I got to work with people who were entirely aligned with my values, and who understood the importance of strategy-driven branding and design - and I’ve never looked back.

A QUICK AND CANDID PEEK INTO MY PERSONAL LIFE -

Featured
PASTIMES
PASTIMES

Lazy movie nights in loungewear, slow yoga classes, cuddling my two German Shepherd pups, sipping my way through Melbourne’s cocktail bars, capturing candid film photography, cosy country/cabin weekends away.

PERSONALITY
PERSONALITY

A stereotypical Leo sign through and through - passionate, fiery, indulgent, honest and a BIG perfectionist. Despite this, I’m also quite sensitive, and value quiet calm alone-time hugely as a means to recharge.

PASSIONS
PASSIONS

A few of my passions outside the world of branding and design include human connection/relationships (ie. communication, attachment styles, love languages, etc.) as well as all things skincare / skin health / general wellness.

PLACES
PLACES

I deeply love living in Australia (and there’s so much more of the country that I want to see), but my most dreamed-about destination for future travelling would be Tulum, Mexico, closely followed by a snowy winter in Canada.

 

STUDIO PHILOSOPHY

CONNECTION

 

I feel passionately that standout brands are the ones that foster deep, intimate connection with their audience.

PASSION

 

I’ve been deeply heart-led into this career, and I’m so passionate about the emotional effects of the work I do. Likewise, I thrive when working with people who also have a great love for what they do and who have invested their heart into their business. It’s when two passions collide that magic truly happens.

SUSTAINABILITY

 

While I can’t promise that your brand will never need an update, I can promise you that it will be intentionally designed to last you the long-haul, always prioritising timelessness and sustainability over fleeting trends.

If playlist curation was a love language, it would be mine.

Music makes everything feel more cinematic and meaningful to me, and I love curating playlists to fit certain moods and energies. I like my playlists the way I like my design - to feel sensory, emotional, an experience. Here are a few to keep your creative juices flowing:

PEEK BEHIND THE CURTAIN

DESIGNER
RESOURCES

As a business owner, I’m sure you know that things can get pretty overwhelming when you try to manage a billion things at the same time - I’ve been there (and I’m not one to gatekeep). On this page, I’ve gathered a list of my favourite tools (and discounts) to hopefully offer you some guidance from my own experience so far.

It's one thing to have a vision in your mind;
it's another to partner with someone who can truly bring it to life.

START YOUR PROJECT ENQUIRY →