THERE’S NO STORY QUITE LIKE YOURS -
My area of expertise lies in honing in on your story, your essence, and your unique experience to craft a magnetic brand that helps you communicate meaningfully.
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SERVICES +
INVESTMENT
Your brand strategy and design are the heartbeat of your business; they draw people in, allow them to feel seen and heard, and help you articulate the positive change that you’re going to make in their lives without you having to be constantly selling, hustling, and feeling burnt out. They keep your business running smoothly, through all the ups and downs of entrepreneurship.
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BRAND STRATEGY
Brand Story / Mission / Vision / Goals
Market Positioning
Competitor Analysis
Primary Messaging
Primary Difference
Brand Voice
+ more
My strategy-first approach to design cultivates brands that speak to the soul of your target customer and empower you to show up confidently and wholeheartedly in your business.
In developing your brand strategy, we uncover and articulate your unique essence, explore your audience and their needs, your competitors and where you sit in comparison, your key messaging and goals, your mission, vision and more. Once established, your strategy will be your roadmap to ensuring that everything that comes next in your business – from visual identity to marketing strategy – feels meaningful and intentional for the brand.
Included in every Brand project.
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BRAND DESIGN
Creative Research
Custom Logo Design
Type Suite
Colour Palette
Brand Style Guide
+ more
The foundation of every standout product. When you book a branding project with us, you won’t just receive a new fancy logo. We’ll build a full strategic and cohesive identity - including a versatile logo system, typographic suite, colour palette, image direction and more - that communicates why customers should choose you, while helping you connect with them on the values that you share.
TIMELINE: 6-12 weeks
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WEB DESIGN + DEVELOPMENT
Web Audit / Strategy
Site Map
Wireframe Design
Development
SEO
+ more
Transform your brand's online presence with a beautifully crafted custom Squarespace website that captivates your audience and drives engagement. Every page, every call-to-action, every navigation choice will be developed with the intention to drive higher conversions, while thoughtfully showcasing your new brand.
TIMELINE: Additional 6-10 weeks
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DESIGN INTENSIVES
Deliverables will vary depending on individual needs/priorities.
Although I love providing big transformations for my clients, sometimes you just need a quick fix to get your business off the ground and find a little more clarity on how you want to grow in the future. Concentrated intensive-style services allow us to work together at a smaller scale and shorter turnaround, giving you the essentials to launch your brand quickly and confidently.
TIMELINE: From 2 weeks
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EXTRAS
Photography / Image Direction
Print Collateral
Document Templates
Social Media Graphics / Templates
Email Marketing
+ more
Creative offerings can extend far beyond the base services - while custom brands and websites are the specialty around here, I’d love to customise your package with selected extras to give your brand a luxury feel at every touchpoint. This can include all manner of print and digital collateral, copywriting and social media content.
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THE DESIGN
PROCESS
A BREAKDOWN
01 / DISCOVERY
During the discovery process, we undergo extensive research, source inspiration and influences, and collect actionable insights before we start designing. Together we will deep-dive into the very heart and soul of your business, providing us with the strategic foundation we’ll need to tell your story and connect with your audience in the most intentional way possible.
02 / DESIGN DIRECTION
Based from the insights we’ve gained, you ’ll receive a Creative Direction presentation for your brand project. This phase includes project stylescapes and accompanying rationales to ensure we’re both completely aligned with the vision moving forward.
03 / DEVELOPMENT
With strategy and creative direction established, we can commence brand development. I’ve found through experience that providing one strong concept allows us both to channel our energy into building the most compelling and effective design for your business. Based on your feedback, I’ll revise and refine the concept until you’re confidently in love with what we’ve created.
04 / DELIVERY
With everything finalised and approved, all design files and deliverables are packaged up, along with personalised document guides and training videos. Leading up to launch day, I’ll even provide you with an actionable plan for a successful brand reveal - time to introduce your new brand to the world!
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FREQUENTLY
ASKED
HOW MUCH DOES A TYPICAL PROJECT COST?
Every project is different so I always prefer to chat about potential projects before giving a formal quote. Once we’ve had the chance to talk through your project, I will send you a formal proposal with a few different package options, custom-tailored to fit your specific needs.
I JUST NEED A LOGO AND I ALREADY KNOW WHAT I WANT IT TO LOOK LIKE - CAN YOU HELP?
In this case, you are the designer, and you’re simply looking for a technician who can execute your idea. A logo alone will not help you connect with your audience, differentiate yourself from your peers, or give you the strategic direction that you need in your business. For this reason, I do not take on logo only projects. I want you to invest in design that’s going to move the needle, not a bandage solution for a bigger issue within your business.
WE’RE NOT LOCATED IN THE SAME COUNTRY - CAN WE STILL WORK TOGETHER?
Absolutely – I have supported clients all over the world. Please keep in mind, however, that international payments may incur a small additional fee.
DO YOU OFFER PAYMENT PLANS?
Definitely! Working with a designer is an investment - a worthwhile one, but an investment nonetheless. Because of this, I will typically break the investment up into 2-4 payments, depending on the size of the project. However, I am flexible and always happy to discuss payment plan options that work best with your budget.
DO I REALLY NEED TO START WITH BRAND STRATEGY?
I require all custom design clients to go through a brand strategy workshop with me. Think about your business like a house – before putting in the plunge pool, sauna, and spa, you need to lay the concrete slab and ensure that the foundation is strong. Strategy is the concrete. It may not be the sexiest part, but I promise it will stop the whole thing from tumbling down later on. If you are wanting to feel clarity, confidence, and alignment with your brand, brand strategy is for you.
HOW SOON CAN WE START MY PROJECT?
I only take on one client per month, so I can often be booked out in advance - please keep this in mind when reaching out to work with me.
kind words FROM CLIENTS
It's one thing to have a vision in your mind;
it's another to partner with someone who can truly bring it to life.
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