NATURAL STATE

NATURAL STATE KINESIOLOGY

Natural State is a holistic clinic rooted in the enduring wisdom of nature and traditional therapies. With wellness benefits of the lush, living world evident in founder Rebecca’s naturalistic approach to her practice, we took our inspiration from the earthy tones and textures of the Australian landscape and crafted them into a brand that communicates a sense of real ‘rawness’ and surrender.

PROJECT SCOPE

Brand Strategy
Brand Identity
Web Design + Development
Social Media Template Creation

LOCATION

Melbourne, AUS

As we discussed in the brand strategy, Bec’s Australian roots, her connection to the land and her fascination with what it provides for us are a big point of difference for her as a practitioner, so this direction really embodies and celebrates those uniquities.

MOANA HANCOCK

MOANA HANCOCK - FEMININE EMBODIMENT COACH

Moana Hancock is a Feminine Embodiment Coach with a mission to support and empower women as they reclaim their intuitive power, ignite their innermost desires and celebrate the wonder of their divine womanhood. We wanted to not only create a brand that evoked an emotional response of connection, enchantment and transformation, but one that offered Moana a real sense of clarity and confidence in sharing herself and her message with the world.

PROJECT SCOPE

Brand Strategy
Brand Identity
Web Design + Development
Copywriting

LOCATION

Taranaki, NZ

We knew from the early stages of the creative process that we wanted a very lush, sensual and ‘goddess’-like feel to the brand, but in a more understated and conscious way than might be typical. We were able to channel this with a fusion of beautiful expressive typography, a deep oceanic colour palette and rich earthy imagery as the core elements of the visual identity.

SENSE OF SELF

SENSE OF SELF BATHHOUSE

Sense of Self is a modern bathhouse oasis in Melbourne, redefining the way we perceive and practice self care and restoration. Their philosophy is rooted in connection, community and restoration, with a vision to strip the ‘spa’ experience back to its roots.

As a result, the visual brand identity is similarly pared back and strategically minimal, but with subtle infusions of ‘warmth’ (be it through the calming colour palette, soft typography or inclusive imagery) to communicate the core essence of SOS’s welcoming, accessible and connective setting. The outcome is a clear brand presence that, above all, feels safe, attentive and quietly enticing.

PROJECT SCOPE

Brand Strategy
Brand Identity

LOCATION

Melbourne, AUS

SIENNA BLAKE

SIENNA BLAKE - ELOPEMENT PHOTOGRAPHY

‘For souls intertwined in love and wilderness’ sums it up perfectly; Sienna’s mission is to create imagery that goes beyond typical wedding shots, to instead document the raw and real nature of human connection. Inspired by vintage type, soulful storytelling, 70’s aesthetic, film photography, candid intimacy, alpine terrain and unapologetic imperfection, she believes that every couple has their own unique meaningful story to be shared through imagery.

PROJECT SCOPE

Brand Strategy
Brand Identity

LOCATION

Victoria, AUS

The challenge was to form an identity for Sienna Blake that could communicate the gritty and untamed essence of the raw moments she captures on camera, without overshadowing the innate intimacy and romance that comes with shooting elopements and small weddings.

As such, our design strategy was guided by the unwavering desire to focus on how her imagery feels, rather than looks. The end result is sophisticated and refined, with touches of vintage detail and a slight nostalgic grit throughout, in order to elevate Sienna Blake from a saturation of sameness. 

Note: This project was created on a conceptual basis only -
I do not own any of the photography used.