SENSE OF SELF

SENSE OF SELF BATHHOUSE

Sense of Self is a modern bathhouse oasis in Melbourne, redefining the way we perceive and practice self care and restoration. Their philosophy is rooted in connection, community and restoration, with a vision to strip the ‘spa’ experience back to its roots.

As a result, the visual brand identity is similarly pared back and strategically minimal, but with subtle infusions of ‘warmth’ (be it through the calming colour palette, soft typography or inclusive imagery) to communicate the core essence of SOS’s welcoming, accessible and connective setting. The outcome is a clear brand presence that, above all, feels safe, attentive and quietly enticing.

PROJECT SCOPE

Brand Strategy
Brand Identity

LOCATION

Melbourne, AUS