NATURAL STATE

NATURAL STATE KINESIOLOGY

Natural State is a holistic clinic rooted in the enduring wisdom of nature and traditional therapies. With wellness benefits of the lush, living world evident in founder Rebecca’s naturalistic approach to her practice, we took our inspiration from the earthy tones and textures of the Australian landscape and crafted them into a brand that communicates a sense of real ‘rawness’ and surrender.

PROJECT SCOPE

Brand Strategy
Brand Identity
Web Design + Development
Social Media Template Creation

LOCATION

Melbourne, AUS

As we discussed in the brand strategy, Bec’s Australian roots, her connection to the land and her fascination with what it provides for us are a big point of difference for her as a practitioner, so this direction really embodies and celebrates those uniquities.